Today Jack Gentry’s story resonated with me on a personal level. My father had terminal diagnosis of stage IV A laryngeal squamous cell carcinoma and went in for placement of a PEG. Subsequently, there were complications from the procedure. The team that placed the PEG refused to return phone calls or answer any questions about concerns. Nothing was done until my dad ended up in the hospital on a ventilator. At that point, multiple people from the team were calling my family back and rounding on my dad in the hospital. There was never any apology for the lack of communication or the lack of concern. This experience was the polar opposite from what we strive for when errors occur or things go wrong in patient care.